Sunday, April 17, 2011

Spring 2011 - word 3 - Immersive

Word: Immersive

Definition:
  • To cover completely in a liquid; submerge.
  • To baptize by submerging in water.
  • To engage wholly or deeply; absorb:

  • Quote examining the word (Citation included):

    If "religion is the opiate of the people", then immersive multiplayer 3D virtual worlds are hard-core Afghani heroin.
    - Bruce Sterling, American science fiction author, helped define the cyberpunk genre

    It is clear from this continued growth, that most agencies and marketers are now committed to Interactive as a critical medium in reaching their audiences, as well as engaging them in more immersive brand experiences.
    - Greg Stuart, inspirational marketing speaker



    Part 2
    1 Artist Name: Jun Ga Young

    Paragraph Explanation of Reason for Choosing this artist:
    Immersive, color, LEDs, the sea, fragile paper



    Whistling Sea, 2009 / Korean paper , LED , sound , acrylic mirror / dimensions variable



    Color Notation - Clouds, 2010 / Korean paper , bulb , sound , acrylic mirror / Dimensions variable

    Through the genre of interactive media art, Jun Ga Young strives to communicate with the audience not through an art that is understood, but through an art that is felt.

    The principle motif for her work ‘Whistling Sea’, presented in the Kinetica Museum feature exhibition 2011, is the Jeju Sea.

    Between the calm waves and ripples, Jun’s rhythmically arranged hanji paper oozes transparent sea colours and hues; ultramarine, peacock blue, yellow, green, pink. These are not simply conceptual sea colours, but colours of light seen through the eyes of impressionist painters. During Spring, Summer, Winter or Autumn, not for a single moment does the Jeju Sea look the same. Jun’s aim is to make the audience feel the Jeju sea through her work.

    I take motifs and principles for my work from music. I produce visible music and audible colour by visualizing the sense of hearing and auralising the sense of sight. I combine sound with colour, creating conditions by which music and colour can communicate. The squares filling The Whistling Sea installation refer to musical measure. When the colour changes, notes can be heard, and melodies bring forth harmony when these notes link together.
    Ga Young Jun, South Korea 2010


    KINETICA ARTFAIR



    2 Artist Name: Lars Frederikkson, aka Feng Liao

    Paragraph Explanation of Reason for Choosing this artist:
    crickets playing music, with musicians





    On a recent night in Shanghai, around 300 crickets from seven species were in shallow bamboo trays suspended from the ceiling. Pre-show preparation included keeping the crickets in a room cooled to 60 degrees, which suppresses their chirping and makes them sing louder when warmed up to room temperature. As the performance began, the audience simply listened. Slowly, distinctive sounds emerged.

    Then, human interaction was added. The program was called Listening to Autumn, the best season for cricketsong. It included a classical Chinese instrument called a guqin, a string instrument a little like a horizontal harp. But Frederikkson has experimented with different types of music.

    "In the beginning, I thought it was more like, you're going to have a foundation — a kind of ambience of crickets — and then you have the musicians play on top of that, not really communicating," he said. "Over the years now I've realized and many, many musicians have told me ... they react, they react to pitch. They react to different instruments, they react differently. Bowed instruments is a good one for bamboo bells, for instance. And you get all sorts of interactive reactions from the crickets."

    Cricket Concert: Bugs Make Music in China




    3 Artist Name: Y0UNG-HAE CHANG HEAVY INDUSTRIES

    Paragraph Explanation of Reason for Choosing this artist:
    music, text, fast text, hard to read fast enough
    sub-conscious understanding


    Dakota


    Lotus Blossom

    YOO: If you hear about a digial poem, you associate it immediately with a combination of the moving images and text, one that is often animated in a Flash program. But YHC HI only uses pure text, also in Flash.

    YHC HI: In the beginning of Net art, we were struck by how ineffective Net artists were in communicating information -- words, images, sound. This was in the mid-90s, when few people had broadband. Typically, Net art was an image with some words that took an eternity to download and appear in the browser. Music? Forget it, it was too heavy. And when it came to streaming media such as Flash and QuickTime, the image became tiny.

    We wanted to use streaming media and audio -- to use the Internet to the maximum -- probably because we wanted Net art to be as entertaining as TV. The relationship is there and can't be avoided. As for Net art's interactivity, we thought it was laughable, not unlike channel surfing.

    Intercultural medium literature digital: Interview with YOUNG-HAE CHANG HEAVY INDUSTRIES, by Hyun-Joo Yoo





    4 Artist Name: Andre Michelle

    Paragraph Explanation of Reason for Choosing this artist:
    creating easily accessible musical structures/tools. there are rules and limitations, but those parameters lower the learning/discovery curve.

    Tone Matrix

    Pulsate

    Flashmech.net: Really cool to see how all these got snowballed. I would guess that it is also your passion that drives you to create all these music and sound related projects right?

    André: Well I come from music. Even though I never considered myself as a good musician, I still love music. I can listen and search for new music all day; I can never get enough from music. There is only one way to get living with it and that is to create tools to make music for my own. The audio tools are just one first step, a proof of concept, that it is possible to make music with Flash. What we actually want to do is to create weird plug-ins to make weird music! [both laugh] That’s more fun actually.

    In the first place we have to do something serious, so it’s half and half.

    Flashmech.net: What kept you going when you encounter difficulties finding solutions to your problems?

    André: Well there’s no single day that I feel that I cannot do anything right. That is why I think I have yet to reach a stagnant point at my job. There is not a point that I think I cannot go further, or that I have learnt everything I can. There are always more things to learn, and there is nothing that you cannot learn; everything is possible when you just spend a lot of time on it.


    TAC Exclusive: Interview With André Michelle




    6 Artist Name: Doug Aitken

    Paragraph Explanation of Reason for Choosing this artist:
    Video, narrative immerses viewer, actual installation, with multiple panels


    migration, 2008, installation view, Gallery 303


    interiors, 2003, installation view, kunsthaus bregenz

    Dazed Digital: What first inspired you to create artwork?
    Doug Aitken: I have always just made things. I don’t see what I make as being defined by a medium or aesthetic. It probably comes more from a fundamental restlessness, an attempt to create tools for questioning, or understanding and I have always been interested in using a wide spectrum of mediums to do this. By my nature I love the non-linear aspect of art making, a dialogue that you have with someone in a taxi can suddenly become a film a week later. I like it when things move fast and intuitively. I find myself making works out of necessity to get closer to an understanding, or to use art making to dig into a question; into something that’s elusive and evasive to me.

    DD: So do you see your work as asking or answering?
    Doug Aitken: Definitely asking. I really don’t believe that there is a way of art giving a complete truth, ultimately I don’t believe that a complete truth exists. For me it’s interesting when ideas are being provoked and questions being proposed. I love art that haunts me, that stays with me, that is left embedded in my mind. I don’t really think there is any use for owning or collecting art; it is more about remembering and preserving it in the minds eye and allowing it into your cultural DNA. Really what is valuable about a piece of art is viewing it as an energy source, a reverberation and resonance.

    [...]

    DD: Where do your ideas stem from?
    Doug Aitken: I find myself making things out of necessity, the necessity to get closer to the understanding of something, or to use art making to dig into a question that is elusive and evasive. I see the works I make as an attempt to create a series of tools, that in the ideal scenario you are offering to the viewer, to help them obtain a further understanding. It’s that idea that inspires me.


    DOUG AITKEN ON ART


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